What's It All About?
Four questions. One page. Here's the full story.
What?
A bit of background...
My name is Jacob Liddle (The Jiddler) and this is my tipple! I've been home brewing for years in Turnpike Lane, North London. I launched Jiddler's Tipple in October 2019 with the aim of creating perfectly balanced, delicious, session strength (3.8%) craft beer, and have worked with By The Horns brewery in South London ever since to scale it up.
Every beer is dressed in a personally selected vintage shirt pattern — as easy on the eyes as it is on the taste buds.
Why?
Why Tipple?
Tipple is an old English word for an alcoholic beverage — "drink alcohol, especially habitually". We wouldn't want to condone habitual drinking, but if you are going to enjoy a few beers, it helps if they're lower in %. Also, let's be honest, Jiddler's Tipple just rolls off the tongue nicely!
Why vintage shirts?
When designing the labels, the answer clicked — a wardrobe full of awesome vintage shirts! Jiddler's Tipple is a marriage of two great passions: beer and vintage treasures.
Who — the team
Jacob Liddle
Founder / CEO / Head of Grocery / The OG Jiddler
Hello, I'm Jacob, otherwise known as the Jiddler! I've always loved cooking and sharing good food and drink with others. When I discovered homebrewing in 2017 I fell in love — with my background in Mechanical Engineering and love of flavour, brewing became an obsessive passion. I launched Jiddler's Tipple in October 2019 at Alexandra Palace with one beer, our flagship Everyday Pale Ale, and went full-time in February 2022. I'm also a certified Beer Sommelier and BJCP Beer Judge, having judged at the World Beer Awards, Great Taste Awards and more.
Alice Moorhouse
Operations Manager
"Following a fairly long stint in luxury travel, I ventured out to explore another of my loves — craft beer. I'm really lucky to be joining Jiddler's Tipple at such an exciting time."
Favourite beer: Juicy Chug Hazy Apricot IPA
Favourite snack: Crispy buffalo wings with blue cheese dip
Hobbies: Skiing, cooking, travel, beer
James O'Connell
Head of On Trade
"My career has almost always been about great beer, so I'm delighted to be heading up the On-Trade here. This company is at a truly exciting stage of the journey."
Favourite beer: Everyday Pale
Favourite snack: Scampi fries, every time
Hobbies: New dad, Thai boxer, amateur dog handler, barbecue enthusiast
How?
We featured in the Malt Miller's documentary — talking about where we've come from, where we're at, and how we do it.